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Broken Creativity

A NEW BOOK BY JAIMI – THE BRAND WHISPERER

Creativity didn't break. We broke the way we understand it.

Broken Creativity – what 70,000 years of art can teach the age of Al about building brands people remember.
15 short chapters 105 colourful pages Readable in one flight, usable for years
Get your copy
Read Chapter 1 free
Paperback ₹599 · PDF ₹399 · Ships across India
  • Paperback PDF
  • Includes the Broken Creativity Canvas
  • Ships across India
WHY THIS BOOK EXISTS

What should we post this week?" might be the most expensive sentence in marketing.

As our tools got smarter, did our thinking get better?

We have more tools than ever. More templates, more data, more Al. Yet so much of what brands make looks different and feels the same.

Marketing didn’t lose its tools. It lost its questions.

WE USUALLY ASK
What should we post?
ASK THIS INSTEAD
What are we trying to say?
WE USUALLY ASK
Will this perform?
ASK THIS INSTEAD
Will it be worth remembering?

Broken Creativity goes back 70,000 years, to the first hand on a cave wall, to find what we forgot. Then it brings those lessons back to your next brief.

WHAT YOU’LL GET

Not another book about creativity.
A book you'll actually use.

Better questions

Every chapter ends with a Broken Question card: the question we usually ask, and the one that leads to better work.

Proof from
history

Cave hands, ancient seals, the printing press and classic ads, each used as evidence for a lesson you can use today.

A clear head
about Al

Why the future belongs to idea engineers, not prompt engineers, and why perfect is now cheap.

A toolkit for
Monday

A seven-question brief, the Broken Creativity Canvas, 10 one-minute resets and a “Try This” experiment in every chapter.

LOOK INSIDE

Every page is designed
to be remembered.

INSIDE THE BOOK

Four parts. One journey from broken to rebuilt.

BROKEN

What went wrong with creativity today
  1. The Questions We Forgot to Ask
  2. More Content, Less Memory
  3. The Algorithm Is Your Creative Director Now
  4. Everything Looks Different. Everything Feels the Same

REMEMBERED

70,000 years of evidence
  1. The First Artist Was the First Marketer
  2. Your Logo Is 5,000 Years Late
  3. Every New Machine Was Supposed to Kill Creativity
  4. The Big Idea Was Never Big. It Was True.
  5. Blue Doesn’t Mean Trust

REWIRED

The machine enters the room
  1. Prompt Engineer or Idea Engineer?
  2. Perfect Is Cheap Now

REBUILT

The toolkit
  1. Your Brief Is the Problem
  2. The Broken Creativity Canvas
  3. The Conversations That Change Everything
  4. Don’t Fix Creativity. Free It
Founder in a hurry? Read Parts I and IV in about 45 minutes. Designer? Go cover to cover.
WHO IT’S FOR

Written for people who make brands, and people who pay for them.

Designers & creatives
Founders & CEOS
Marketers & brand teams
Agency leaders
Students
Not for you if you want 50 viral hooks or a prompt cheat sheet. This book is about thinking, not shortcuts.
FREE CHAPTER

Read Chapter 1 free.

Get Free Chapter

“The Questions We Forgot to Ask”, plus a printable Broken Creativity Canvas, straight to your inbox.

No spam. One email with the chapter, then occasional notes on creativity. Unsubscribe anytime.
ABOUT THE AUTHOR

Meet Jaimi - The Brand Whisperer.

I’m Jaimi Panchal, a brand strategist who has spent years helping founders find the one thing their brand should be remembered for.

My journey began with CogentTalks in 2018, grew into BardBox in 2024, and became Brand Whisperer, powered by CogentTalks, in 2025. Along the way I’ve guided 500+ brands across India, Canada, the USA, the UK and Dubai, and spoken at creative forums about brands, creativity and Al.

500+
brands guided
5
regions
Speaker
at creative forums
Broken Creativity is everything I wish someone had told me, and every founder I’ve worked with, about why some brands are remembered and most are forgotten.
Work with Jaimi
CHOOSE YOUR COPY

One book. Three ways to own it.

PDF Edition

Read tonight on any screen.

₹399

  • Full colour PDF, all 105 pages
  • Printable Broken Creativity Canvas
  • Instant download
Buy the PDF

Paperback

MOST POPULAR

The full colour A5 book, with the Canvas inside.

₹599 + Shipping

  • A5 full colour paperback, 105 pages
  • Broken Creativity Canvas inside
  • Ships across India in 5–7 days
Get the paperback

Team pack

For studios, agencies and brand teams.

₹7,999

  • 10 paperbacks
  • 60-minute online Canvas session with Jaimi
  • PDF for every team member
Get the team pack
Secure checkout Ships across India in 5-7 days – Instant PDF download
Need 25+ copies or a workshop for your team? Talk to Jaimi
QUESTIONS

Before you buy.

Is this a design book or a marketing book?

Both. It’s about how brands think, so it speaks to the people who make the work and the people who approve it.

How long does it take to read?

About two to three hours cover to cover. Founders can read Parts I and IV in about 45 minutes.

Are the stories real?

The “From My Desk” stories are composite scenes based on real situations. Names and details have been changed.

Do you ship outside India?

The paperback ships across India. Outside India, choose the PDF, or message us for an international order.

Is it anti-AI?

No. It’s pro-thinking. Part III shows how to use Al as a tool while keeping the decisions human.

Is it practical or theory?

Practical. Every chapter ends with a better question and a one-minute experiment, and Part IV is a full toolkit

What size is the book?

A5 (148×210 mm), full colour, 105 pages.

Can I get a signed copy?

Message Jaimi on WhatsApp before ordering, and she will sign your copy where possible.